Does URL Structure need to be optimized?

Search Engine Optimization helps to provide the most relevant content to the search audience. High quality content and generation of effective inbound links are key factors, when measuring the SEO success rate.
If you are about to launch a new site or re-design an existing site, then defining an effectual URL structure is majorly important.
A well defined URL structure involves a lot of commitment and scheduling. The link structure, categorization, arrangement, positioning etc., all play a vital role in defining a basic URL.

Why do we need a structured URL
We all are aware of the fact that a URL affects search results. So, it is important to define it properly. A well organized URL improves search engine rankings and drives natural traffic to the targeted website.
Try to keep the URL simple and short i.e. let it be directly related to the content present on your site so that it is well understood by humans.

To-do steps for a well organized URL
Reduce the length of URL
Choosing a dynamic URL is a bad idea as they tend to get indexed slowly. So, always go for a static URL
Let the URL contain specific keywords
Prefer dashes than underscores as Google considers each hyphened word as a single word.
URLs are case sensitive. To avoid duplicity issues, make it clear for what kind of pattern you want for your targeted website.

Hence, keep in mind these basic steps and give your site the required visibility and enhance traffic.