Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Wednesday, March 3, 2010

Promote your product Online

You are there.. almost done with your product and now in a great dilemma as to how can you create that name of your brand(product) .. The first thing that would come in your mind would be via newspaper or advertisements, that require huge amount of money. And the probability factor of your product winning that branding.. might work or might not.
So, here let's discuss some easy ways of going online and promoting our products without spending much.
There are generally two ways of creating brand-awareness:








Offline ways include your newspapers, advertisements or your online radio stations. But we would be discussing some online ways of creating brand awareness as the world has become tech-savvy and we all are a part of it.

The first step that will nourish your product is the page setup that provides the required information about your product. So, how can this work fruitfully?
You can set up a landing page on the website itself.or buy any domain similar to your website.
But do not compromise with the quality. Because you can only generate leads if people coming to your site feel that they are gaining something from it.
People get distracted easily. Why would they come to your site if they already find it elsewhere.

Hence, you require a viral flow of your product talking about your product, reviews and recommendations for the same. You are aware of a beautiful saying that- “First Impression is the last impression”, so create your page in such a way that it portrays your product efficiently and people love to talk about it.
Secondly it is important that they remain on your site and do not wander off. So, it is important to maintain their focus.
Moreover some other steps would be by blogging. Create your blogs on word press and let the world know about your product. Technorati is also a good example for this.
Participation in real time system channels also is a great way of creating that word-of mouth for your product.
If you have your twitter account, you can even talk about your product there but you should have a good number of followers too. Moreover, you can create your product page on Facebook so that people can become your fans and know more about your product.
I feel that we now have enough steps to create the awareness of our product.
DON'T WE??

Monday, August 24, 2009

Make people participate in your event on Facebook

There are 3 ways of making people contribute or participate in the upcoming event:
Set up an Event
Set up a Facebook event: When you set up an event,choose a good name for your event that suits your event perfectly.
Upload an attractive photo (warm and friendly one depicting your event).
You have to make sure that the content page of your event looks alive. So, before sending an invitation to others, upload few photos and videos of your previous fair/event. You can even post a link or two on your own event wall.Send invitations to all your friends. If your event is location-specific, you have to be a bit selective in sending invitation.
Include a personal message on the invitation as it looks more professional. Do include time zone in your personal message.
Another important activity to indulge is to - tweet. Join Twitter and connect it to your Facebook account and send URL of the Facebook event page so that it is easily visible.
If the event is scheduled for later interval, the members might tend to forget it.. So, comment on your event wall periodically because each of these activities would show up in your friends news feeds.

Set up a Page
Create your page related to the event in similar way as we created the event. An important thing to consider here is that the domain name should be keyword-specific so that people can search you online. Fill up the details for your page and you can also add different tabs to it like- importing twitter feed etc.
Again upload the page with pictures and videos so that your page has rich-content and gives an impression to the visitors about you.
Similarly, invite your friends to become a fan of your page because more the number of fans, more will it show up in the search result.

Create a group
Firstly assign an attractive name for your group which catches everyone's attention like the one stated above.
Secondly, build your friends network. This is easy if you have many friends already joined to your profile. You have to simply send them an invitation stating that you have created this group and would appreciate if your friends would join it.
Thirdly, in the “related group” category that shows up in your group created page, join the relevant groups because the members of those group would also be able to view your updates.
Also participate in those group such that you are known and then post some links in those groups(either in discussion boards or wall) too but sometimes. You can also send friend invitation to the members of those groups -that share common interests.
Next, fill up every important detail in your group like- basic and contact information. Also keep your group updated with upcoming news or events. Upload pictures of previous events and ask your friends to comment on it.

Friday, August 21, 2009

How to promote business via blogs

People these days share their personal opinions and experiences via blogs. It is also a convenient way to connect with millions of online readers in a jiffy. The main point to consider here is related to business promotion using blogs. It may sound a bit trickier at first instance but it can be simple if we take care of few points.
Now before you start to write a blog, work thoroughly on its content and the target audience. People are driven to your blog only when they find the content educative and informative. Do not ever compromise with the content of your blog.
So, here a few tips that would help your business develop with blogs -

Quick Indexing – Search engines readily index the blogs with a higher frequency that are well written and contain good quality keywords. So, updating your blog frequently and writing high quality post will help boost your rank.

Easy communication - People will pay attention to your posts only if your post contains interesting information. They will subscribe to your posts and every time you write a new post, it gets pushed out to your readers, giving you the ability to communicate directly with them.

Brand Promotion – It allows you to promote your product and services with millions of online readers who would not have known your presence.

Build Relationships – Build relationship with your readers. Allow them to post comments on your articles such that they get more engaged and involved with you.

Promote via social media – Enhance the popularity of your blog by engaging in social media activities like- bookmarking in sites like – Digg, StumbleUpon, Reddit etc. Also use networking sites like Facebook and twitter to get huge results for the popularity of your blog. You can also use relevant forums to post your content.

Be an expert – Have an in-depth knowledge of what your product says and write the same for it. People will get involved to your posts only if they feel that your posts contain relevant advice and suggestions. Not only this, they would be the ones interested in buying your product.

Cheap configuration – Setting up your blog is easy and maintaining cost is simply low.

By now, you have enough tips to get started on blogging..So, what are you waiting for??

Wednesday, August 12, 2009

Getting banned on Facebook


Many online marketing companies are rendering Facebook to promote their business and generate traffic to their site. But doing excessive activities can result in getting your profiles banned. Let’s know what “not-to-do” when marketing via Facebook

Creating too many profiles: People generally create 4-5 profiles and send huge friend requests to these profiles. This can lead to getting all the profiles banned at a critical stage because the administrator can track the IP address and hence, ban the account on the charge of spam .

Excessive wall postings: Flooding your friend’s wall with your updates or promotions can prove quite unethical on your terms and lead your profile in getting banned.

Promoting link by aggressive community postings and group joining: Don’t just send similar content links in every community posts. Neither join too many groups as it again counts to spamming.

Sending too many friend requests: Facebook may ban your account if you send more friend requests to different profiles in a single day as it would be considered “marketing” act.

Don’t send repetitive messages: Don’t send same message infinite no. of times. Sending similar mails to your friends or group members will cause your profile to get banned.

Don’t poke many: One main problem faced by many users is that Facebook’s latest application “Poke ‘em” pokes on your behalf. Anyone having Facebook account can poke you and astonishingly, there is no way to customize this application. So, its like getting punishment for a mistake that you have not committed.

Highly active: Remember the old saying-”Slow and steady wins the race”. So, start your activity in a proper manner. Being highly active will also make you a prime suspect in Facebook’s eyes. You are not desperate to get the links..Are you????

Lastly you can even get your account disabled for no reason at all.!!

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