Promote your product Online

You are there.. almost done with your product and now in a great dilemma as to how can you create that name of your brand(product) .. The first thing that would come in your mind would be via newspaper or advertisements, that require huge amount of money. And the probability factor of your product winning that branding.. might work or might not.
So, here let's discuss some easy ways of going online and promoting our products without spending much.
There are generally two ways of creating brand-awareness:








Offline ways include your newspapers, advertisements or your online radio stations. But we would be discussing some online ways of creating brand awareness as the world has become tech-savvy and we all are a part of it.

The first step that will nourish your product is the page setup that provides the required information about your product. So, how can this work fruitfully?
You can set up a landing page on the website itself.or buy any domain similar to your website.
But do not compromise with the quality. Because you can only generate leads if people coming to your site feel that they are gaining something from it.
People get distracted easily. Why would they come to your site if they already find it elsewhere.

Hence, you require a viral flow of your product talking about your product, reviews and recommendations for the same. You are aware of a beautiful saying that- “First Impression is the last impression”, so create your page in such a way that it portrays your product efficiently and people love to talk about it.
Secondly it is important that they remain on your site and do not wander off. So, it is important to maintain their focus.
Moreover some other steps would be by blogging. Create your blogs on word press and let the world know about your product. Technorati is also a good example for this.
Participation in real time system channels also is a great way of creating that word-of mouth for your product.
If you have your twitter account, you can even talk about your product there but you should have a good number of followers too. Moreover, you can create your product page on Facebook so that people can become your fans and know more about your product.
I feel that we now have enough steps to create the awareness of our product.
DON'T WE??

Enhance your business via Twitter

Everyone is using twitter these days to promote one's business. For some the results are huge while some keep wondering as to why don't they get any traffic. The results from twitter can be phenomenal only if we use it with a proper strategy. Let's start with basics of twitter.

Twitter is a social networking and micro blogging service that allows users to write and view updates of the users who have followed you and vice versa. Twitter ranks 36^th according to Alexa in terms of web traffic.

Few steps to follow while tweeting:

Tweet Carefully: The pitch you would be using to promote your brand has to be notable as it would be viewable by users out there and would be the deciding factor for your product. Moreover,creating tweets for a word limit of 140 characters emphasizes on being precise and focused.

Reach right people: Follow right people who you think would be interested in your product.

Seed Conversations:Always respond to the updates received by other profiles. Remember that you can reach millions of people in one go .It promotes your brand and makes it more reachable.

Add up your twitter account with popular networking sites:An important feature of twitter is that it can be integrated into your facebook page so that it helps in easy customer

Twitter allows you to gain a competitive edge and build your identity over the network.

So, keep tweeting..

Indulge in smart conversations in social media

Interaction is an important part of human nature. We need to communicate with one another in order to express views, discuss topics and exchange information. Conversations can be either general or controversial. We can hope that some general topics can come to an end but controversial topics sometimes result in heated arguments.

There are some common topics that we generally love to participate in. Most of the people generally prefer talking about following topics in order to keep themselves busy:

One of the usual topic for discussion for instance is “Politics”. Whatever the place or timing be, everyone is interested to criticize the preeminent Government plans. The discussion goes endless with party favorites speaking against each other’s favorite party.

Another major topic which everyone loves to groove about is “Cricket”. “Why did Dhoni opt for batting first”, “Selection team is unjust in choosing players”, “Sachin is old enough to play shots” etc. are some of the common conversations seeded by cricket lovers.

General masses have another interesting topic to discuss about i.e. “Family”- their kids,parents, siblings etc.

Some entertaining topics can include interactions on hobbies, favorite film stars,occupation etc.

Hence, to conclude, always start discussions on something that’s common to talk about rather than interesting or exciting. Pick up the topics from your everyday life because they are the ones that will hook up every individual ideas to you.

What do you think??????

Getting banned on Facebook

Many online marketing companies are rendering Facebook to promote their business and generate traffic to their site. But doing excessive activities can result in getting your profiles banned. Let’s know what “not-to-do” when marketing via Facebook

Creating too many profiles: People generally create 4-5 profiles and send huge friend requests to these profiles. This can lead to getting all the profiles banned at a critical stage because the administrator can track the IP address and hence, ban the account on the charge of spam .

Excessive wall postings: Flooding your friend’s wall with your updates or promotions can prove quite unethical on your terms and lead your profile in getting banned.

Promoting link by aggressive community postings and group joining: Don’t just send similar content links in every community posts. Neither join too many groups as it again counts to spamming.

Sending too many friend requests: Facebook may ban your account if you send more friend requests to different profiles in a single day as it would be considered “marketing” act.

Don’t send repetitive messages: Don’t send same message infinite no. of times. Sending similar mails to your friends or group members will cause your profile to get banned.

Don’t poke many: One main problem faced by many users is that Facebook’s latest application “Poke ‘em” pokes on your behalf. Anyone having Facebook account can poke you and astonishingly, there is no way to customize this application. So, its like getting punishment for a mistake that you have not committed.

Highly active: Remember the old saying-”Slow and steady wins the race”. So, start your activity in a proper manner. Being highly active will also make you a prime suspect in Facebook’s eyes. You are not desperate to get the links..Are you????

Lastly you can even get your account disabled for no reason at all.!!

How to promote business via blogs

People these days share their personal opinions and experiences via blogs. It is also a convenient way to connect with millions of online readers in a jiffy. The main point to consider here is related to business promotion using blogs. It may sound a bit trickier at first instance but it can be simple if we take care of few points.
Now before you start to write a blog, work thoroughly on its content and the target audience. People are driven to your blog only when they find the content educative and informative. Do not ever compromise with the content of your blog.
So, here a few tips that would help your business develop with blogs -

Quick Indexing – Search engines readily index the blogs with a higher frequency that are well written and contain good quality keywords. So, updating your blog frequently and writing high quality post will help boost your rank.

Easy communication - People will pay attention to your posts only if your post contains interesting information. They will subscribe to your posts and every time you write a new post, it gets pushed out to your readers, giving you the ability to communicate directly with them.

Brand Promotion – It allows you to promote your product and services with millions of online readers who would not have known your presence.

Build Relationships – Build relationship with your readers. Allow them to post comments on your articles such that they get more engaged and involved with you.

Promote via social media – Enhance the popularity of your blog by engaging in social media activities like- bookmarking in sites like – Digg, StumbleUpon, Reddit etc. Also use networking sites like Facebook and twitter to get huge results for the popularity of your blog. You can also use relevant forums to post your content.

Be an expert – Have an in-depth knowledge of what your product says and write the same for it. People will get involved to your posts only if they feel that your posts contain relevant advice and suggestions. Not only this, they would be the ones interested in buying your product.

Cheap configuration – Setting up your blog is easy and maintaining cost is simply low.

By now, you have enough tips to get started on blogging..So, what are you waiting for??

Make people participate in your event on Facebook

There are 3 ways of making people contribute or participate in the upcoming event:
Set up an Event
Set up a Facebook event: When you set up an event,choose a good name for your event that suits your event perfectly.
Upload an attractive photo (warm and friendly one depicting your event).
You have to make sure that the content page of your event looks alive. So, before sending an invitation to others, upload few photos and videos of your previous fair/event. You can even post a link or two on your own event wall.Send invitations to all your friends. If your event is location-specific, you have to be a bit selective in sending invitation.
Include a personal message on the invitation as it looks more professional. Do include time zone in your personal message.
Another important activity to indulge is to - tweet. Join Twitter and connect it to your Facebook account and send URL of the Facebook event page so that it is easily visible.
If the event is scheduled for later interval, the members might tend to forget it.. So, comment on your event wall periodically because each of these activities would show up in your friends news feeds.

Set up a Page
Create your page related to the event in similar way as we created the event. An important thing to consider here is that the domain name should be keyword-specific so that people can search you online. Fill up the details for your page and you can also add different tabs to it like- importing twitter feed etc.
Again upload the page with pictures and videos so that your page has rich-content and gives an impression to the visitors about you.
Similarly, invite your friends to become a fan of your page because more the number of fans, more will it show up in the search result.

Create a group
Firstly assign an attractive name for your group which catches everyone's attention like the one stated above.
Secondly, build your friends network. This is easy if you have many friends already joined to your profile. You have to simply send them an invitation stating that you have created this group and would appreciate if your friends would join it.
Thirdly, in the “related group” category that shows up in your group created page, join the relevant groups because the members of those group would also be able to view your updates.
Also participate in those group such that you are known and then post some links in those groups(either in discussion boards or wall) too but sometimes. You can also send friend invitation to the members of those groups -that share common interests.
Next, fill up every important detail in your group like- basic and contact information. Also keep your group updated with upcoming news or events. Upload pictures of previous events and ask your friends to comment on it.

Getting started with Yelp-- Real People, Real Reviews

Yelp.com is a useful platform for anyone looking for good places or shops of any type in any city, especially restaurants and shopping centers, since the site has more reviews of these two types than any other. It fascinates largely to youngsters, copious, female crowd. It also comprises of map websites, directories/guide websites and regional or local news site.

Yelp is an easy way to find, review and talk about what is in demand and what is not. You always take your friend's recommendations on finding good restaurants, hotels, parlors etc. and this is what Yelp does. It collates different views and suggestions in one convenient place which enables your search to be fast and easy.

Yelp's strategy is simple: Make people know the business, and get their reviews. The more buzz, the easier it is for businesses to attract new patrons, and the better positive feedback Yelp.com receives from businesses.

For growing business, which rely on For small businesses, which rely on good word of mouth, a negative review could be especially damaging. Yelp, which is supported by advertisements from businesses, has been more reluctant to open its site, although a year ago it began letting owners privately message users and gave them the ability to update their businesses' profiles.

How Yelp.com can help your business
People are using Yelp.com to find a platform to do business because yelp allows you to add your business along with the link of your website to its directory at a free cost. But free advertising is just the beginning - if your business listing on Yelp.com has some positive reviews, you can expect some new customers. Of course, you can also link to your Yelp profile and show potential clients that you've earned some good reviews on an independent and reputable website.

How Yelp.com can hurt your business
Of course bad/ negative reviews!!!Yelp does not moderate the reviews. So, if any dissatisfied customer leaves a scathing review, it can damage your profile. But you can reply back to the negative review received. Be honest with your replies. If your business made a mistake, accept it and do your best to never repeat it again in the future.

How to get traffic from Yelp.com

Make yourself present on Yelp: Firstly, join any club and browse the Yelp directory to check your business listings. If it appears in the listing, then create your business profile and if it does not exist, then create it. This would help the visitors to come to your site.

Get Yelping: Browse through Yelp and find your favorite store, hang-out, apparels etc. Spend some good time yelping so that you know about Yelp community. Read reviews that others have left for your favorite store or appliance just to get an idea of what yelping is.

Get yourself reviewed: You will start getting reviews once your business is listed. One good approach would be to ask your family and friends to make positive comments on your profile. But this should be done carefully because Yelp's system deletes reviews that seem "abnormal".

To ensure that the comments given by your friends and family do not get deleted, follow some steps listed below:

Yelp.com stands against "spam". Be active in Yelp. Your comment is bound to get deleted if you do not behave like the regular users i.e. Visiting the site once in 3-4 months, only leaving positive comments etc. Also keep your customers updated with recent offers and announcements.

Build a good profile: Take time to create a professional, interesting and informative profile. Simply providing your business hours and stating your products would not prove worthy.

Choose appropriate businesses: Keep in touch with different communities. Help others in their business. You can add up to 5 other businesses regardless of their relation with you or your business. Choose the 5 links wisely -concentrate more on quality. Recognize active Yelpers that have more ability to help you rather than your family and friends.

Involve customer feedback: Encourage your customers to review your service. Inform your customers about the listing of your business on Yelp.com. Customers who like your service will surely jump at the chance to sing to your praises. Place a sign on your door, a note in your menu, or a blurb in your next customer newsletter.

Build up your network: Your profile gets better when you have a good network of friends. You can exchange feedback with other businesses in your network. Utilize all the useful resources of yelp.

Challenges with Yelp

Betrays its own privacy policies: In one example quoted by the linked article, a business owner was told by telemarketers that if she paid $300, reviews can be rearranged where the negative reviews would be essentially placed below. However, Yelp doesn't actually allow that.

Shady Operation: Yelp.com's employees may even have a hand in writing bad reviews for local businesses to encourage them to purchase into the paid program.

Good little moneymaking business: Yelp allows changes to the negative comments received by any business , if they pay Yelp something in return.

"Talk" discussions are out of control: By design Yelp, Inc. encourages un-moderated personal attacks as a form of entertainment and refuses to provide any control of user "talk" comments. Yelp does not take any strict action against inappropriate comments. Users who send personal emails to help@yelp.com do not get "helped."

To sum up, over 25 million people access Yelp's website each month, putting it in the top 100 of U.S. Internet website. People can share their positive and negative reviews as well as recommendations based on a particular domain related to restaurant, hotels, cafeteria, apparels etc. It can promote a business with positive reviews as well as ruin it too with negative comments.

Read similar stuff on: http://www.redalkemi.com/articles/yelp.php

How can we change our lives positively

How hard we wish that life be only a bed of roses, everything that happened or happens.. should only occur for something good and vibrant for our life..
It is important to realize the hard truth about our life. The life that we are living in with depends basically on the activities that we indulge in and force ourselves to live in those conditions. Moreover, it is important to realize that everything cannot be the way we desire..
Go through this beautiful quote.. you will surely understand everything..

“I like living. I have sometimes been wildly, despairingly, acutely miserable, racked with sorrow, but through it all I still know quite certainly that just to be alive is a grand thing”.

As we know how to live beautifully in good times, it is also important to learn to live in tough times..Sometimes, we get devastated by a single failure in our lives.. be it related to exam failure, broken heart or betrayal. The conditions can get a bit smoother if we think practically in our life. It is required that we refresh our body, mind and soul about what all happened in past and is still affecting our present and may still continue hindering the future.
Hence, we require some easy steps to overcome this stress and trouble that can hinder our cool “happy-go” nature.

Never get conscious about what others have. Remember that God has created everyone with full devotion and sincerity.. and he has gifted everyone with some kind of uniqueness be it- looks, knowledge, personality, humor etc.

So, main point to remember is to RESPECT YOURSELF. No one will care for you if you do not respect yourself.

Also indulge in some good exercise or develop a good hobby such that when you come back from work, you do not fret with “Why God did this to me” attitude. Try to be satisfied. We tend to be restless only because someone earns more than us, owns a bigger car or a big house.. has a prettier girlfriend or a boyfriend.
Thank God for whatever he has done and given to you.

Lastly, love your parents like your friends. If you imagine your parents not as a “teacher” but as a good “friend”, then your negativity will lessen up automatically. We always believe that we are correct and know our betterment more than our parents.

Try thinking selflessly, rather than in a selfish manner. Our parents are our true guide. Friends will be with us, but till certain limit but parents will care for us for the rest of our life.

I hope, these easy ways would have anyways lessened your stress to some level. To end up. I would just like to say that we cannot create our destiny but surely can change it..