A lot has been asked and said about video optimization. But do we really know what is actually video optimization and what are the correct ways of getting leads or product promotion via video optimization.
Let's then start with basic meaning of video optimization. Video Optimization is the optimization of video for
- Video promoting channels like Youtube
- Search engine optimization like Google video
Video Optimization can be used to promote a brand or a product as most of the users today look out for information driven practical videos which are easy to understand. Optimizing a video does not mean simply uploading a video that lacks informative content. Hence, when uploading a video or optimizing a video, following things need to be taken care of:-
Use relevant content - People generally love to see a strategical video that demostrates step by step procedure of what you want them to know about your brand
Use relevant content - People generally love to see a strategical video that demostrates step by step procedure of what you want them to know about your brand
Follow basic SEO steps - Make sure that the video is optimized well so that it achieves high search engine rankings. Use appropriate keywords for the name of the video, title, keywords, URL and description
Upload video on video sharing channels - To gain additional links and visibility of your product, distribute or upload your video on these channels and even use distribution service (TubeMogul) to deploy your videos to various video sites
Create a video sitemap to ensure that the web crawlers index your video
Video Transcripts - Use transcripts for videos as it helps the user to read the content included in the video
Internal & External Linking - In order to gain better visibility of your video, allow link exchange with other videos, link videos via social media channels, uploading video on the company website and then linking it with various video sharing channels
Engage socially with other users - Comment and vote on other videos to build a rapport with them so that they too exchange views and comment on your video
Finally, you can provide option of embedding your video, allowing users to rate and vote for your video
You can even submit your video to RSS and receive a high quality user reviews through video marketing.
This is just the basic knowledge of how your videos can be optimized. Once you get acquainted with these basic steps, the final destination of achieving leads and getting high views for your video would no longer look like a problem.
