SEO Advantages of a micro-site

A micro site is an individual web page which acts as an auxiliary supplement for a main website. A micro site has its own landing page and a domain name. A micro site includes educative information and can be linked into the main website. It is also used for promotion of any product present on a homepage. For e.g. a painting website may run a micro site that provides information about any upcoming exhibition.

Hence, it can be concluded from above that these micro sites are used for a temporary purpose or till the purpose is over.

When to use a micro site?

• Product Launch
• Event Promotion
• Testing
• Viral Marketing

What are the SEO benefits of a micro site?

A micro site is used to focus a particular set of audience. The basic benefit of using a micro site is that it is can become a great tool for promotion of a specific event. If a micro site ranks well, we can achieve good results and returns and sometimes it can simply disappear from our hands.

Another thing of a major concern is that it acts as a competition on your own website as the traffic coming on your website is moved to your micro site. Also, maintaining a micro site is a bit cumbersome.

On the other hand, a micro site focuses on a specific product or an item, so it easily gains an authority over that item resulting in high SERPs. You even get the benefit of inserting the keywords in the URL of the website.

Points to remember when you want to use micro site

• Ask yourself about the purpose of a micro site. Do you want to promote the main website or rank niche terms or promote any specific product
• Would you be able to handle and optimize the micro site?
• Are you ready to compete with other web properties
• Do you want to use it for any short term event or long term promotion