According to consultant ABI Research in Oyster Bay,
New York, "The no. of global users of automotive apps may rise to more
than 28 million in 2015, from 1.4 million in 2010. Times Of India
Why is Automobile Industry using Mobile Apps frequently?
Today a car is not only a device used for transportation but
a platform for innovative augmentations that increases driving experience. In
this technological era, native apps are finding a prominent position with a
customer as well as manufacturer. Most of the bigwigs in automobile sector like
- GM, Ford, Rolls-Royce, Maruti, Toyota, BMW, Hyundai etc. are already on the
mobile bandwagon to market their vehicles.
I feel that the use of mobile apps is so easy that even we
would like to install these apps for our convenience in a busy and hectic life schedule. Below, I mention some points, which I feel
have marked the importance of using mobile apps: -
Integrating smartphones with cars brings mobile Internet
& info entertainment in the car environment
Custom mobile apps help users to engage with automotive
content
The user finds himself more connected to the car that he
owns (Brand specific apps make vehicles more accessible)
Some of the commonly used apps would be penned down below,
though most of these apps are widely used in USA, but some of the apps have
found their audience in India too..
NISSAN INDIA
FEATURES:
-
· Smartphone App that helps a car owner to manage
multiple vehicles altogether
Helps to maintain all the information at one place
· Offers various tools like - Mileage & Expense
Calculators, Navigator, Traffic Signs Guidebook and a Reminder tool that sets
up alert based on servicing, oil changes and all the basic activities that you
do for the car maintenance
· Includes a TIP Section that posts regular updates on
maintenance and driving along with the pictures to give you a fair idea about
your car
· A user
also gets to know about the latest offers and deals timely
FORD INDIA
FEATURES:
-
Consistent voice activation technology that offers
the users a quick and an easy reference guide to popular SYNC features
·
Play music, use your phones, hands-free, when you
are driving
·
Includes a phrasebook that is a audio guide for all
the voice commands that work SYNC, badges that the user receives after a
successful completion of simulation exercise
Chevrolet
FEATURES:
-
· Gives the users all the functional features of what
a car owner would want
·
Find My Car feature allows a user to mark parking
spot on map so as to not find any trouble in the malls' parking slots
·
Provides roadside assistance, helps to find a dealer
and schedule services timely
· Access OnStar Remote Link to get information about
car operations
·
Offers manuals and current offers too
Maruti Suzuki
FEATURES:
-
Analyze the reach and factors that engage the users
in a fascinating manner
·
Leverage Maruti's association with cricket match,
followed by IPL
·
Any user could get info from -
m.cricketmaharathi.com
·
Applicable for iPhone, Android, Blackberry &
Java
Hyundai
FEATURES:
-
Allows remotely unlocking or locking the door,
activating the horn lights & starting the vehicle
Allows to schedule the appointment for servicing
·
Access maintenance info & Blue Link Customer
Care
·
Access to POI history and find your car anytime
So, what are you waiting for? Download the app either from
iTunes or Googleplay
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