MOBILE INDUSTRY – CURRENT TREND

CURRENT TRENDS IN MOBILITY

Ø  By 2015 the tablet sales will out - number the desktop sales in North America

Ø  Till May 2013, 100 billion apps were downloaded

Ø  Today’s consumer prefers smaller portable devices. This behavior is instigating brands to define or redefine their mobile strategies at a much faster rate

Ø  Enhanced business processes, increased productiveness and reduced expenses using mobile devices leads to significant ROI

Ø  Productive output in less time

Ø  Increases your visibility

Ø  Increases your accessibility

Ø  Generates Business – and repeat business

GOOGLE’S LATEST MOBILE SURVEY:

Ø  96% of mobile users said they encountered a website that is not mobile friendly

Ø  67% of mobile users said that if the site is mobile friendly they are more likely to purchase

Ø  48% of mobile users said even if they like a brand a non-mobile friendly site annoy them.

These stats definitely make the mobile strategy create a competitive advantage!!

MAIN POINTS TO CONSIDER

MOBILE APP STATS & ADVERTISING REVENUE

Mobile apps & mobile websites are not mandatory for any organization but if they don’t have mobile presence then huge amount of mobile traffic would be missing.

Growth in the use of smartphones & tablets leads user to access the information via these devices.

Ø  76% of customers think brands should include apps to make interaction and shopping easier.

Ø  Smartphone OS-based phones will grow at more than a 30% compound annual growth rate for the next five years globally.

Ø  Smartphone applications can actually make you money. Depending on what your business is – you can cross-sell, up-sell and simply sell your products via the App Store.

Ø  Helps in collecting feedback and data about customer behavior.

      Why not apply Mobility to the whole business?