As the airport shopping gets more convenient with mobile payments, ‘AtYourGate’ (AtYourGate was the first innovation to come out of SAN’s Innovation Lab which is tasked with creating new ideas to enhance the passenger experience that can be implemented at the airport and beyond to other airports, malls, hotels and convention centers) and mobile ordering platform ‘Golo' have partnered to introduce a new airport shopping app that delivers shopping and food to passengers at their gates at San Diego International Airport (SAN).
The app aims to raise the bar on passenger satisfaction for both - airport consumers and retailers, by directly embracing new technologies that push the envelope.
As per Jean Francois, CEO of Golo, “Consumers and merchants today expect a frictionless and sophisticated retail experience when making purchases or selling using their mobile technology. They want to see the products accompanied by visually rich images, in a smooth app where searching is intuitive and there is a secure way to transact.”
2 live examples of such innovation include:
Airport Sherpa, that is a gate delivery service app, which is currently live at Baltimore Washington International Airport. The app keeps track of passengers’ flight schedule to ensure the goods get to the right gate even if there are flight changes, and includes a live order update feature to reassure buyers their goods are coming. (This ideation can be tested in Hackathon!!)
Grab introduced convenient app-based airport shopping in 2015, with a consumer app as well as an open platform for airport and concessions integrations. It has grown to offer food and beverage pre-order and pick-up services at 24 airport locations in the US and UK. Grab recently signed an agreement with Air Canada to integrate Grab within the airline’s mobile app offering services from restaurant and retail partner concessionaires. Grab also partnered with LevelUp this February to boost mobile engagement in the US.
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