Monday, October 8, 2012

How to Attract Visitors With Your Landing Page

This is the most intriguing question when you need to design some landing page for a website as you are aware that its visibility will only add to traffic as well as help in gaining the visibility and traffic to your website. Now the question arises as to how can we design something unique that attracts visitors to a website.

Keep your design simple:- The design structure that you keep for your landing page should be simple enough so that a visitor coming to your website understand the navigation, what and how purpose of the landing page.Your call to action should be highlighted at top so that the potential customer knows where to get in.

User friendly Navigation :- Always make sure that the landing page you have created does not take more time to open up. This will surely distract user's attention and maybe he would not be interested in further visiting your website. The load time should be minimal so that user remains sticked to your website.

Search Site:- If a visitor comes to your website and is interested in some other products for that same category, he can search it via internal search option which should be designed on top or bottom of the landing page.

Use of Social Widgets:- People today are totally obsessed with online media channels and you need to fully showcase your presence on them. Add social media widgets like - facebook likes, google plus, twitter followers etc. to show them that you are present online and the world knows you.

Let customers speak about your product :- Include client testimonials, reviews, feedback etc. on the product page so that the visitor coming on your website feels trusted when he decides to buy the product from your site..(But boy,,, kindly make sure that the negative reviews of your product do not over power your product's performance)..

So, what are you waiting for??? Give a perfect and a simple design for your landing page and allow easy scrolling so that the visitor adds to the site's stickiness.;-))

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