CURRENT TRENDS IN MOBILITY
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By 2015 the
tablet sales will out - number the desktop sales in North America
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Till May 2013,
100 billion apps were downloaded
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Today’s consumer
prefers smaller portable devices. This behavior is instigating brands to define
or redefine their mobile strategies at a much faster rate
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Enhanced
business processes, increased productiveness and reduced expenses using mobile
devices leads to significant ROI
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Productive
output in less time
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Increases your
visibility
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Increases your
accessibility
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Generates
Business – and repeat business
GOOGLE’S LATEST MOBILE SURVEY:
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96% of mobile
users said they encountered a website that is not mobile friendly
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67% of mobile
users said that if the site is mobile friendly they are more likely to purchase
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48% of mobile
users said even if they like a brand a non-mobile friendly site annoy them.
These stats definitely make the mobile strategy
create a competitive advantage!!
MAIN POINTS TO CONSIDER
MOBILE APP STATS & ADVERTISING REVENUE
Mobile apps & mobile websites are not mandatory for any
organization but if they don’t have mobile presence then huge amount of mobile
traffic would be missing.
Growth in the use of smartphones & tablets leads user to
access the information via these devices.
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76% of customers think brands should include
apps to make interaction and shopping easier.
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Smartphone OS-based phones will grow at more
than a 30% compound annual growth rate for the next five years globally.
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Smartphone applications can actually make you
money. Depending on what your business is – you can cross-sell, up-sell and
simply sell your products via the App Store.
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Helps in collecting feedback and data about
customer behavior.
Why not apply Mobility to the whole business?