What Is Lead Generation?? Lead Generation Marketing

What is Lead Generation?

Many times I have been for interviews and the last thing that the interviewer asks me is how many leads have you got to the website. Now, this question looks quite confusing as every client has a different requirement and goal. Lead for some maybe getting more inquiries related to product they are working on, for some it may be overall traffic coming to the website and for others it can be a simple way of getting better positions for the keywords in search results.

Achieving results via lead generation sometimes converts into sale for the company. Hence, most of the people feel that a simple way of getting "business" is via lead generation, which is solely incorrect. A lead generation method is a simple strategy for gaining better results, not better sales(We have sales & marketing team for that !!).

Lead generation is not just a simple process of getting work done via submissions in various directories and bookmarking site but an idealistic approach towards knowing the existence of the product / brand online and then carrying a systematic activity plan for it. A program or a module may be best for one company but for another company, it may not be even well enough to drive traffic to the website, forget about the leads. Hence, it gets important for everyone to know the correct strategy that one needs to follow in order to get good results in serps.

You need to look out for more and more strategies and strategies that help you in achieving leads. The first main thing to start with is - Website + Keyword Analysis - Check out similar website, find what is better in them and what makes visitors going on those sites again and again... This is somewhat boring one, but you need to do it :-)

The second important part would be played by Search Engine Optimization, that includes Website Optimization including - meta tags creation, image optimization, robots.txt, sitemap - XML and html creation, ror file etc.

After this, you need to know how to check the status of the website or overall traffic and website performance that you gain post Search Engine Marketing activities. So, you need to set up a Google Analytics account and a webmaster account for the same.

Then you need to focus on submission part including - directories, bookmarking, articles, blogging, local listings, classifieds etc.

The second phase is for brand enhancement and people involvement that would occur via networking sites, forums and online discussion board, blog commenting etc. When you create a profile on the networking site, you need to be sure of the target audience, the aim for creating the profile, whether you want a profile or  page to reach out to your audience.

The next step would be to opt for paid campaigns too. There is not much difficulty with PPC campaigns as everything is explained properly...You need to schedule the daily amount you would spend on Google ads and the revenue that you can generate henceforth from it.

Lead Generation Marketing

An online visibility would help you gain leads to some extent but giving you ads in media channels, newspaper, malls etc. would even give it an added edge against others. Remember you need to indulge in online as well as offline media to get the so called LEADS to the website. Big brands do not need that as they already have a reach of large number of audience but SMEs need that...

Lastly, indulge with your subscribers or visitors via surveys, feedback forms so that they are always in your touch and you too would know about their take on the products or services offered by your website.
It is not just the spamming ay to head forward for but to strategize your plan, techniques and then work in a systematic manner by building a trust with the visitors rather than just asking them to come and like your pge or website or link....

Online Lead Generation

Business to Business Marketing - Digital Marketing

Today most of the companies want to have a social media presence and emerge as a key player in Digital Marketing field. But they fail to realize that only by building any Facebook page or creating a profile on Google+ is not sufficient. 

To build an online reputation is not only difficult but also a challenging job. If a person does not like a certain product or services, the probability in an offline world is somewhat 20% of a person complaining to some other person and so on. But in case of an online medium, this probability mushrooms upto 70-80% as people can simply send out a tweet or update stating the reviews about the services or products offered in a fraction of minute. Hence, creating your profile and maintaining it online is somewhat challenging. SO, one needs to actually plan their activities accordingly so that they know the direction they are going on and follow a strategic plan and activities.

Before that, let's start with the meaning. Digital marketing is a means of marketing that involves using your mobile devices, Smartphone etc. for exchange of information, messages and updates. In this tech-savvy world, no individual can sleep without using mobile phones. Hence, digital marketing has evolved as a premier for most of the brands and organization. Every organization wants to leverage digital media or Internet Marketing to remain available 24*7 and interact with the people out there and build an online reputation.

Having your existence on digital media sites is just a beginning but maintaining that profile or building that profile is important. And the big question that arises here is - How??

Is not creating a page on FB enough or sending out emails to same groups sufficient or creating a profile on Twitter and posting on it more than enough????

The answer is - NO!!!!

1. The basic rule with starting a digital marketing campaign is - to evaluate your goals. Every social media tool has its own importance and usage. No every social media tool will benefit you & your organization. Hence, sit down, take a piece of paper and decide your goals. The goals entirely depend upon the type of organization, kind of eyeballs that you are targeting, showcasing your image or organization's image, geographic segmentation, total shares that you obtain, overall traffic coming to your website, total no. of leads generated.

2. Secondly, note the right audience that you want to focus at as the brand that you want to promote or highlight maybe specially designed to suit some age group. So, you need to properly evaluate your activities.

3. Thirdly, building a brand trust is very important as it makes easy for consumers and customers to follow you in whatever decisions you take and make & any announcement or news posted by you. Building a relation of trust is somewhat difficult even today.

4. Such has been the impact of digital marketing that most of the companies today are developing in-house social media tools to remain engaged with each other. A classic example is - Adobe's Marketing Cloud service that allows digital marketers to analyze a complete set of analytics, advertising, targeting & experiencing management solutions and a real-time dashboard that brings everything together.

Digital Marketing has become a need of an hour and will continue to be in the near future. The companies or organizations just simply need to understand that working in a systematic way and maintaining their profile online is required, that would help to turn data into insights.

Seo Video Optimization Tips

Video Search Engine Optimization

A lot has been asked and said about video optimization. But do we really know what is actually video optimization and what are the correct ways of getting leads or product promotion via video optimization.
Let's then start with basic meaning of video optimization. Video Optimization is the optimization of video for   

• Video promoting channels like Youtube 

• Search engine optimization like Google video

Video Optimization can be used to promote a brand or a product as most of the users today look out for information driven practical videos which are easy to understand. Optimizing a video does not mean simply uploading a video that lacks informative content. Hence, when uploading a video or optimizing a video, following things need to be taken care of:-

Use relevant content - People generally love to see a strategical video that demostrates step by step procedure of what you want them to know about your brand

Follow basic SEO steps - Make sure that the video is optimized well so that it achieves high search engine rankings. Use appropriate keywords for the name of the video, title, keywords, URL and description

Upload video on video sharing channels - To gain additional links and visibility of your product, distribute or upload your video on these channels and even use distribution service (TubeMogul) to deploy your videos to various video sites

Create a video sitemap to ensure that the web crawlers index your video

Video Transcripts - Use transcripts for videos as it helps the user to read the content included in the video

Internal & External Linking - In order to gain better visibility of your video, allow link exchange with other videos, link videos via social media channels, uploading video on the company website and then linking it with various video sharing channels

Engage socially with other users - Comment and vote on other videos to build a rapport with them so that they too exchange views and comment on your video

Finally, you can provide option of embedding your video, allowing users to rate and vote for your video

You can even submit your video to RSS and receive a high quality user reviews through video marketing.

This is just the basic knowledge of how your videos can be optimized. Once you get acquainted with these basic steps, the final destination of achieving leads and getting high views for your video would no longer look like a problem.

How to Attract Visitors With Your Landing Page

This is the most intriguing question when you need to design some landing page for a website as you are aware that its visibility will only add to traffic as well as help in gaining the visibility and traffic to your website. Now the question arises as to how can we design something unique that attracts visitors to a website.

Keep your design simple:- The design structure that you keep for your landing page should be simple enough so that a visitor coming to your website understand the navigation, what and how purpose of the landing page.Your call to action should be highlighted at top so that the potential customer knows where to get in.

User friendly Navigation :- Always make sure that the landing page you have created does not take more time to open up. This will surely distract user's attention and maybe he would not be interested in further visiting your website. The load time should be minimal so that user remains sticked to your website.

Search Site:- If a visitor comes to your website and is interested in some other products for that same category, he can search it via internal search option which should be designed on top or bottom of the landing page.

Use of Social Widgets:- People today are totally obsessed with online media channels and you need to fully showcase your presence on them. Add social media widgets like - facebook likes, google plus, twitter followers etc. to show them that you are present online and the world knows you.

Let customers speak about your product :- Include client testimonials, reviews, feedback etc. on the product page so that the visitor coming on your website feels trusted when he decides to buy the product from your site..(But boy,,, kindly make sure that the negative reviews of your product do not over power your product's performance)..

So, what are you waiting for??? Give a perfect and a simple design for your landing page and allow easy scrolling so that the visitor adds to the site's stickiness.;-))

Is Google Not Caching your website

Yes.. I too was facing this typical situation when the website that I was working on was fully optimized and had most of the pages indexed by Google but I do not know why few of the pages returned an error page. I could not actually understand as to why Google had indexed few pages and left few of them. But after few months of observation I realized few important reasons:

Update Your Website Frequently :- If you have a website or a blog that is somewhat "dead" or has low quality content, then it needs to be really worked upon. But if you feel that you site has well designed structure with full content optimization, then you surely need to check your header that states your website's "modified since" status. Sometimes you actually forget to add it..

Good Quality Content :- The content on your website needs to be knowledgeable. If a visitor coming on your website feels that the content on the website has provided valuable information, then only website would be crawled and indexed by Google bots. In case the content present is not up to the mark, crawler will just ignore it and move off.:-((

If you are still maintaining a low profile of your website and no one is interested in your website, then crawler will ignore your website.

If still these tips do not work, then wait for sometime and check your webmaster report.. Caching takes time so we need to wait for the website to get indexed and crawled by Google.!!

I always knew looking back on the tears would make me laugh, but I never knew looking back on the laughs would make me cry.

Today while doing office work (my mind was not into it actually), I thought of writing some general post. I do not know what made me go back and cherish my old golden memories.

But thinking about it, I thought that I need to frame that picture in my blog. ”Memories are what warm you up from the inside. But they're also what tear you apart.” 

My sweet twin sister and I never needed friends (though we were always good at making friends) as we were there always for each other and in case of any problem always talked to our beautiful mom about it..And she very easily would help us come out of any bad situation. Thank u ma for helping P & I realise the importance of being something in life, being independent and teaching us to respect ourselves.
When we were in college, we were a group of I guess 11 girls (sob sob).. which finally broke off during our last year.(It had to anyways!!!)...
Though there were 2 of them who were actually close to us and are still in contact..
But wait..how can I forget to pen something about my college days..though I did not like my batch mates as most of them had a hatred feeling towards us (God Knows Why!!).. But yes, if I talk about 4 of us..then it was all fun.. We used to walk all over to each other's place and then play some music.. learn its lyrics and sing aloud.. Not only this but we always experimented with some snacks that we prepared for that X-factor..

Then watch some funny movie(Typical Govinda movies) and laugh our heart out..
It was even funny when mumma used to scold us (for not studying) and both of us could not stop laughing which would obviously aggravate mom's anger but not for a long time period as she too would smile afterwards while seeing her cartoon daughters laugh unnecessarily..

I don't still understand what went through in our minds that the laughter used to become uncontrollable fission reaction..
anyways.. it still is a major problem with both of us ;-)...

Looking at that time and realizing its importance is something that would always remain in our talks and mind.. Thank you God for bringing such calm and healthy environment that has helped me to create warm memories of my past in my heart ;-))..

SEO Advantages of a micro-site

A micro site is an individual web page which acts as an auxiliary supplement for a main website. A micro site has its own landing page and a domain name. A micro site includes educative information and can be linked into the main website. It is also used for promotion of any product present on a homepage. For e.g. a painting website may run a micro site that provides information about any upcoming exhibition.

Hence, it can be concluded from above that these micro sites are used for a temporary purpose or till the purpose is over.

When to use a micro site?

• Product Launch
• Event Promotion
• Testing
• Viral Marketing

What are the SEO benefits of a micro site?

A micro site is used to focus a particular set of audience. The basic benefit of using a micro site is that it is can become a great tool for promotion of a specific event. If a micro site ranks well, we can achieve good results and returns and sometimes it can simply disappear from our hands.

Another thing of a major concern is that it acts as a competition on your own website as the traffic coming on your website is moved to your micro site. Also, maintaining a micro site is a bit cumbersome.

On the other hand, a micro site focuses on a specific product or an item, so it easily gains an authority over that item resulting in high SERPs. You even get the benefit of inserting the keywords in the URL of the website.

Points to remember when you want to use micro site

• Ask yourself about the purpose of a micro site. Do you want to promote the main website or rank niche terms or promote any specific product
• Would you be able to handle and optimize the micro site?
• Are you ready to compete with other web properties
• Do you want to use it for any short term event or long term promotion